How to charm..

As one heads to bookshops these days, one sees bookshelves lined with books on topics like how to get rich, how to get along with others, how to be a good leader…even how to have successful relationships… This morning I came across a book that is titled ’the power of charm-how to win anyone over in any situation’ Makes me wonder, if the aim is to turn people, individuals, very different people into some kind of clones; where each one can do what is needed to turn a situation around in his/her own favour. What happens when we are all trained.. then we will need books on how to be the better charmer, perhaps? What about our intrinsic true self. Our values and our beliefs.. Where do they fit in?